** A:PARTNERSHIPS

** A:PARTNERSHIPS

A behind the scenes photo taken during the making of "Pure Sounds of Michigan" album featuring someone sampling sounds of the water next to a lighthouse in Michigan.

Michigan’s First Mixtape

Partnership with Pure Michigan & Weber Shandwick

“Pure Sounds of Michigan” Album

Worked with over a dozen artists to transform sampled sounds from state parks across Michigan into a beautiful ambient album. Pressed to vinyl.

Person holding the "Pure Sounds of Michigan" vinyl cover.

  • NTS Radio

    Detroit Free Press

    Billboard

    • #9 on Billboard’s New Age album chart (“Forest Trails”)

    • 200 Earned Media placements & 10M impressions

    • Press Tent activation at Movement Festival in Detroit

    • Release Party @ Michigan’s Outdoor Adventure Center

    • 40% higher CTR than industry avg for paid audio ads

Listen: Pure Sounds of Michigan
Rappers Larry June and Babyface Ray performing at the Redbull Soundclash event in Detroit, Michigan.

Red Bull SoundClash

The Concept: Detroit’s Babyface Ray versus San Francisco’s Larry June

We sold out the Russell Industrial Warehouse with over 3,000 fans for Red Bull SoundClash Detroit,

Two stages were built on opposite ends of the venue to enable fans to go back and forth between rounds.

Show Activation + Brand Partnership with Red Bull Music

Crowd shot of Larry June and Babyface Ray performing at Redbull Soundclash in Detroit.
Promotional poster for a Red Bull Sound Clash event featuring Babyface Ray versus Larry June, scheduled for October 11 at 5 PM PT / 8 PM ET on Instagram Live, hosted by @TayCrispy. The poster shows illustrations of two rappers, Babyface Ray on the left and Larry June on the right, each holding a microphone and wearing sunglasses and stylish clothing, with a red, white, and blue color scheme.
The recording studio and recording console at Assemble Sound in Detroit.
ESPN logo

Custom tracks

for espn

We partnered with ESPN to create ten original tracks to use for sports broadcasting.

Multiple producers worked across four studios simultaneously to create high energy songs in a day at our studios.

Later, we partnered with ESPN and the NBA for a four-month licensing deal to use NASAAN’s song “Goated” for the NBA playoffs.

BTS from Making Custom Tracks

A photo of attendees at a sold out "Assemble U" panel in Detroit.

Industry PANELS

In Partnership with VANS and AWAL

A graphic for "Assemble U" music panel called "A Conversation with Spotify".
A graphic for "Assemble U" music panel called "Songwriting". Also features "You gotta know the rules to break them".

The music industry is more complicated than it should be. Our event series “Assemble U” is an attempt to change that. We give artists free access to the knowledge they need to be better creators and business owners.

Free and Open to the Public in Detroit.

    • Attended by thousands of independent artists

    • Panelists include Spotify editorial team, artist managers at C3 Management, the former VP of Warner Music, and more

    • Topics: Publishing, Merch, Contracts, Booking & Touring, Streaming, and more.

Syblyng producer in the studio sitting at a desk.

Songwriting Camps

in Fort Collins, CO

The Music District x Assemble Sound

We partnered with The Music District in Fort Collins, Colorado for a 3-day writing camp, that dives deep into collaboration, co-writing and sync creation.

Producers and songwriters from Detroit and Colorado pair up and create original songs that are then pitched for TV shows, commercials, and movies.

    • Coming soon

  • Coming soon

Two artists at a songwriting camp working on a keyboard.
The "Soil To Sky" collaborative residency mixtape hoodie laying on the grass. Tan heavyweight hoodie with green print on the front.

Artist Residency

Mixtape & Merch Line

In Partnership with Stroh’s

Soil to Sky - Assemble's Residency Mixtape collaborators
A person holds up a yellow "Soil To Sky" translucent vinyl record with black and brown streaks and speckles. Limited run of 30 vinyl in this color.

Soil to Sky Mixtape

14 ARTISTS - 11 TRACKS

We teamed up with Stroh’s to create a collaborative mixtape as a part of our year-long studio residency.

Mixtape Partnership:

  • Release Show in Detroit
    (15+ performers)

  • Limited Edition Vinyl Release

  • Custom Merch Line (incl. a record crate, slip mat, hoodies, and more)

  • Original Interviews, bts, and short form content

The Soil to Sky collaborative mixtape bundle, sponsored by Stroh's Beer. Black hoodie, black T-shirt, tan and green slipmat and a green record crate with the assemble sound logo on it.

Want to work together?

Partnerships Contact

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