** A:PARTNERSHIPS
** A:PARTNERSHIPS
Michigan’s First Mixtape
Partnership with Pure Michigan & Weber Shandwick
“Pure Sounds of Michigan” Album
Worked with over a dozen artists to transform sampled sounds from state parks across Michigan into a beautiful ambient album. Pressed to vinyl.
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#9 on Billboard’s New Age album chart (“Forest Trails”)
200 Earned Media placements & 10M impressions
Press Tent activation at Movement Festival in Detroit
Release Party @ Michigan’s Outdoor Adventure Center
40% higher CTR than industry avg for paid audio ads
Red Bull SoundClash
The Concept: Detroit’s Babyface Ray versus San Francisco’s Larry June
We sold out the Russell Industrial Warehouse with over 3,000 fans for Red Bull SoundClash Detroit,
Two stages were built on opposite ends of the venue to enable fans to go back and forth between rounds.
Show Activation + Brand Partnership with Red Bull Music
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Full Capacity (sold out) show
Over 600K Impressions from Organic Press Media
Thousands of user generated content videos from event
Custom tracks
for espn
We partnered with ESPN to create ten original tracks to use for sports broadcasting.
Multiple producers worked across four studios simultaneously to create high energy songs in a day at our studios.
Later, we partnered with ESPN and the NBA for a four-month licensing deal to use NASAAN’s song “Goated” for the NBA playoffs.
BTS from Making Custom Tracks
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Used in over 3 dozen broadcasts
Over a dozen independent artists paid
Nasaan’s “Goated” had an avg of 4M impressions per playoff game
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Chad Kiser - NASAAN - “Goated”
ESPN Blog (interview)
Industry PANELS
In Partnership with VANS and AWAL
The music industry is more complicated than it should be. Our event series “Assemble U” is an attempt to change that. We give artists free access to the knowledge they need to be better creators and business owners.
Free and Open to the Public in Detroit.
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Attended by thousands of independent artists
Panelists include Spotify editorial team, artist managers at C3 Management, the former VP of Warner Music, and more
Topics: Publishing, Merch, Contracts, Booking & Touring, Streaming, and more.
Songwriting Camps
in Fort Collins, CO
The Music District x Assemble Sound
We partnered with The Music District in Fort Collins, Colorado for a 3-day writing camp, that dives deep into collaboration, co-writing and sync creation.
Producers and songwriters from Detroit and Colorado pair up and create original songs that are then pitched for TV shows, commercials, and movies.
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Coming soon
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Coming soon
Artist Residency
Mixtape & Merch Line
In Partnership with Stroh’s
Soil to Sky Mixtape
14 ARTISTS - 11 TRACKS
We teamed up with Stroh’s to create a collaborative mixtape as a part of our year-long studio residency.
Mixtape Partnership:
Release Show in Detroit
(15+ performers)Limited Edition Vinyl Release
Custom Merch Line (incl. a record crate, slip mat, hoodies, and more)
Original Interviews, bts, and short form content
Want to work together?